Bridging Academia, Industry, and the Third Sector to Drive Evidence-Based Change
I am an Ivy League-trained social psychologist, behavioural scientist, and strategic advisor. I combine rigourous academic research with real-world application—helping governments, charities, and businesses apply behavioural science insights to solve pressing challenges.
I currently hold a dual role as a Lecturer (Assistant Professor) in Psychology at the University of Kent and Research Director of Analysis at the National Centre for Social Research (NatCen), the UK’s leading social science research institute.
Academic Leadership
I conduct research at the intersection of psychology and behavioural science, with a particular focus on political behaviour. My work has been published in top journals (PNAS, Nature Human Behaviour, JPSP), funded by leading organizations (European Commission, U.S. National Science Foundation), and has advanced our understanding of human behaviour, decision-making, and political cognition.
Third-Sector & Public Policy Impact
I collaborate with NGOs, charities, and policymakers to design and evaluate behavioural interventions that improve societal outcomes. My work has supported organizations such as the Centre for Ageing Better, Natural England, Defra, and the Department for Work and Pensions (DWP) in addressing pressing challenges—from increasing access to green spaces to understanding barriers to work among disability claimants to improving health, wellness, and housing quality for older adults. I bring an evidence-based approach to policy design, helping organizations apply cutting-edge behavioural insights to maximize their real-world impact.
Industry & Consulting Expertise
I apply behavioural science and data-driven insights to help organizations improve decision-making, engagement, and strategy. I have worked with private companies, consulting firms, and non-profit organisations on projects ranging from increasing foot traffic in key locations to optimizing branding, marketing, and consumer engagement strategies. Whether advising on public-facing campaigns, workplace behavior, or policy implementation, I specialize in using psychological principles and advanced analytics to help organizations better understand human behavior and drive measurable impact.